If you’ve received an email from me lately you’ve probably already noticed me doing this.

When you think about the number of emails that you send in a day, month, or year it makes a lot of sense that you use the opportunity to highlight or feature certain aspects of your business and its products or services offered.

As seen in the screenshot above of my email signature, I have taken the opportunity to feature some of my recent posts from my website.  I have seen a large surge in site traffic as a result.  Every so often I’ll change the recent posts to feature a new grouping.  This is a very simple way for bloggers to boost traffic to their blog, blogsites, websites…whatever name you want to use.

How did I set this up?  It’s really quite simple actually.  You just set up an email signature and hyperlink text to specific URLs of your website.  Its not difficult to do, just something most don’t think to do.

If you are a Realtor you can drive traffic to your website and increase leads. You can do this by not only having links to articles on your website, but by also linking to a home search feature or home evaluation page on your website.

I challenge you to think outside of the box.  What are additional ways you can drive traffic to your website using this technique?  Post your ideas in the comments section below, we’d love to hear from you.

Aside from word of mouth email is the cheapest form of advertising.  Optimize your emails so that you get the highest possible return out of every email you send.

Most business professionals send around 50 emails per day.  When you send an email, who are you marketing?  Are you promoting your business or another?  Unless your email uses the same domain name as your web address, you are marketing another business or service.

Whenever I teach a class, students are asked to provide feedback by filling out provided evaluation cards.  Between 80-90% of these individuals list an email address different than that of the domain of their business’ website…emails from AOL, Yahoo, Hotmail, etc.

The same individual who complains about their Comcast internet service is also promoting them every time they send an email!

Why don’t people use an email address that promotes themselves?  Most if not all web hosts provide unlimited email included in their hosting packages…we do.

People, do yourself a favor and instead of promoting a business or service other than your own, inform the world about your business by promoting your website through email.  If you aren’t sure how to do this, contact us…we would be glad to help get you set up!